M
Meta Ads
Facebook & Instagram
Active Campaigns
8
Total Spend
$24,580
ROAS
4.2x
Budget Used
65%
in
LinkedIn Ads
B2B Marketing
Active Campaigns
5
Total Spend
$18,420
Lead Cost
$42.50
Budget Used
48%
T
TikTok Ads
Video Marketing
Active Campaigns
5
Total Spend
$12,350
CPM
$8.20
Budget Used
72%
Active Campaigns
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Summer Sale 2024
Impressions
2.4M
Clicks
76.8K
CTR
3.2%
Spend
$12,450
7 days remaining
in
B2B Lead Gen Q2
Impressions
856K
Leads
234
Cost/Lead
$42.50
Spend
$9,945
14 days remaining
T
Viral Challenge
Views
5.2M
Engagement
487K
CPM
$6.80
Spend
$8,420
21 days remaining
| Campaign | Platform | Status | Impressions | Clicks | Spend | Actions |
|---|---|---|---|---|---|---|
| Summer Sale 2024 | Meta | Active | 2.4M | 76.8K | $12,450 | |
| B2B Lead Gen Q2 | Active | 856K | 12.3K | $9,945 | ||
| Viral Challenge | TikTok | Active | 5.2M | 487K | $8,420 |
Campaign Performance Trends
Top Performing Campaigns
Summer Sale 2024
Meta • ROAS: 4.2x
$52,290
Revenue
Viral Challenge
TikTok • Engagement: 9.4%
487K
Engagements
B2B Lead Gen Q2
LinkedIn • CPL: $42.50
234
Qualified Leads
Budget Overview
Total Monthly Budget
$75,000
Spent This Month
$55,350
73.8% of budget
Remaining Budget
$19,650
26.2% available
Projected Spend
$72,450
96.6% by month end
Platform Budget Allocation
Meta (Facebook & Instagram)
$30,000 / $35,000
85.7%
LinkedIn
$15,000 / $25,000
60%
TikTok
$10,350 / $15,000
69%
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in
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Meta Ads Manager LinkedIn Campaign Manager TikTok Ads Manager
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